Branding is one of the most significant parts of any business, Large, Small, Medium or B2B. A powerful brand strategy gives you a significant edge in increasingly competitive markets. But what exactly does “Branding” means? How can it influence an independent venture like yours?
Basically, your brand is your guarantee to your clients. It tells them what they can anticipate from your product and services, and it separates your offering from your competitors. Your brand is gotten from what your identity is, who you need to be and who people see you to be.
Are you the inventive free thinker in your industry? Or the accomplished, dependable one? Is your product the significant expense, top notch alternative, or the low-cost, high-value option?its obvious You can’t be both, and you can’t be everything thing at the same time, Who you are should be based to some extent on who your target customers want and need you to be
The basis of your brand is your Logo, Your Website, packaging and promo materials… all of which ought to incorporate your Logo communicate your branding.
Branding System and Value
Your brand system is the manner by which, what, where, when and to whom you plan on conveying and delivering your brand messages. Where you promote is a piece of your brand system. Your broadcasting channels are part of your branding system. what you convey visually and verbally are part of your branding system, as well.
Consistent, strategic system of branding leads to a solid brand value, which means the additional worth brought to your company’s products or services that enables you to charge more for your brand than what indistinguishable, unbranded products order. The most clear case of this is Coke versus a conventional pop. Since Coca-Cola has assembled an incredible brand value, it can charge more for its products- and clients will easily pay that high price.
The added value built-in to brand equity often comes in the form of perceived quality or emotional attachment. For example, Nike associates its products with star athletes; hoping customers will transfer their emotional attachment from the athlete to the product. For Nike, it’s not just the shoe’s features that sell the shoe.
Defining Your Brand
Defining your brand is like a journey of business self-discovery. It can be tricky, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:
- What is your company’s mission?
- What are the benefits and features of your products or services?
- What do your customers and prospects already think of your company?
- What qualities do you want them to associate with your company?
Do your research. Learn the needs, habits and desires of your current and prospective customers. And don’t rely on what you think they think. Know what they think.
Since defining your brand and developing a brand strategy can be complex, consider leveraging on the expertise of a nonprofit firm advisory group or a business development center.
Once you’ve defined your brand, how do you get the word out? Here are a 7 simple, tips that will help:
- Find a good Logo Place it everywhere.
- Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.
- Integrate your brand. Branding extends to every aspect of your business–how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.
- Create a “voice” for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.
- Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.
- Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don’t need to be fancy, just consistent.
- Be true to your brand. Customers won’t return to you or refer you to someone else if you don’t deliver on your brand promise.
- Be consistent. I placed this point last only because it involves all of the above and is the most important tip I can give you. If you can’t do this, your attempts at establishing a brand will fail.