If you’re a small business owner or you’re just starting out, like many, you may think there’s no benefit in having a website when you can do everything on social media. Or maybe you think you can’t afford a professional website so you get a freebie and do it yourself instead.
Perhaps you’re in the generation that didn’t grow up with computers; you don’t use a computer so you think your customers don’t use computers. You think if you are not tech savvy why bother with a website. But even if you are an established business that has relied on word of mouth and think you are doing quite well thank you, there are several reasons why your business needs a professional website too.
No matter what your business or profession is, a website can generate business, promote care among clients, customers or prospective audience, and deliver strong marketing messages – whether your business is Large, Small, in-between, well-established or brand new.
A huge percentage of people today use the web to search for products or services every day. Even if your business is a completely local small business, service, contractor or consultant, possibilities are that people have used search engines to look for your service or product, and if you don’t have a website… well, you can imagine how much you have missed out.
Having a small business website isn’t limited to selling your goods and services, it’s also about providing something of value to potential customers, your business Web page delivers that picture to your customers and prospects, and does it 24/7/365.
While ecommerce websites are increasingly popular, majority of business websites are still information and communication not just purchase-oriented. If your business offers products and services appropriate for retail sale over the Internet, then by all means you should consider an ecommerce website.
But if, your products and services aren’t intended for Internet sales, you still need a Web page of your own. And you can get one quickly and economically.
HERE ARE SEVEN REASONS EVERY BUSINESS NEEDS A WEBSITE:
1. HAVING A WEBSITE INCREASE YOUR BUSINESS CREDIBILITY.
Your website is your first marketing asset because we live in a digital age. 65% of people stated that they won’t trust a business without a website. People spend an average of 23.6 hours online per week and are on their mobile devices for up to five hours daily. Having a good website instantly increases your credibility as a legitimate business. These days, consumers expect companies/business to have an online presence (including a website) and will consider a company that DOESN’T have one as less professional.
First impressions count, and websites allow you to make a very strong impression with a well designed introduction for your business. A website will help you showcase your expertise and better position your business. A website can be your number one tool for standing out in a crowd.
2. HAVING A WEBSITE ATTRACT NEW CUSTOMERS TO YOUR BUSINESS AND MAKE YOU MORE MONEY.
Over 85% of people research a business or service online prior to making a purchase decision. If you don’t have a website, you have no chance at capturing a share of this market. Your website can be available 24/7/365 even when you’re not. A website acts as your “always-on” business advocate during and outside of office hours.
Customers can take a look at your products/Service and buy them even when you aren’t available. It means you are selling your services and products 24 x 7
Websites help you convert more of your existing referrals, because most people still do their own research and stack you against your competitors.
3. HAVING A BUSINESS WEBSITE WILL HELP YOU TARGET A LARGE MARKET
The centerpiece of your marketing efforts is likely to be your company’s website, when you have an offline business, you only cater to a limited number of clients, but when you are online, and you can target a larger market. Mass marketing’s goal is to constantly acquire new customers by differentiating your company, and its products, from competitors. This results in a strong brand identity, once you have a website you can start building you brand identity and stay ahead of your competitors. Your working hours are longer than the usual, and no matter what you sell, products or services, you will defiantly reach a large customer base.
4. YOUR COMPETITOR BUSINESS HAVE WEBSITES:
Your competitor has a business website, this is another good reason why you need a to have a business website as well if you want your business to remain relevant. Customers examine a lot before buying a product, and if you don’t focus on website development and good branding, you will end-up losing out your prospective customers/clients to your competitors.
5. EDUCATE CUSTOMERS ABOUT YOUR BRAND
Customers are always interested in knowing what inspired your company to start. When you are in charge of publishing about your company, you have a better chance of impressing the client because no one knows your business better than you. It doesn’t mean you brag about your brand, but you can help engage your clients and increase their interest. also you can easily write a good description of your products or services. Add a blog to your website so that your customers feel that you are giving them something and not only interested in making money.
6. CUSTOMER SUPPORT
Customer Support page Improve your interaction with your clients/customers, by having a customer support page on your website, client can easily lay their complain or observations and get immediate replay from you. It helps especially when catering to more than one country. It is more beneficial for businesses that can’t afford a phone service. You can also upload an FAQ page for customers so that they can get their queries solved before bothering you.
7. ACHIEVING BUSINESS GOALS
A business website brings you closer to your business goals. You need to be true to your work and profess quality and value to make your business a success. To feel accomplished and stay competitive, create smaller goals rather than a large one. It also gives a structure to your business, and you get a clear idea about how to run the company.
Website is not only for your customers but employers as well. Create a subdomain for your employees, which they can use to upload pictures, instructional videos and guides to help customers. It will also make your employees feel valued. Your staffs are not an expense but an investment that will reap you long-term benefits when treated right.
85% of people judge a company’s credibility by going through their website. 92% of e-commerce website customers check online regarding price of a products before buying them. It has been estimated that soon, more than 70% of internet traffic will be through mobile phones. People spending their time on social media are increasing by the day. So if you wish to be successful you can’t avoid your company’s online presence. It’s high time that your business should have a website as a beacon of your online presence, be it for business or a company website.
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