Thinking of a name for your business may appear to be an entirely straightforward task, but trust me, it isn’t in that simple.
Truth be told, it can take days to think of a name for your business.
That is on the grounds that most entrepreneurs have high standards or expectations for their business.
They need their business name to be in a flash, easy to remember, unmistakable, and to leave a lasting memory on their customers.
Basically, they need their business name to be great. What’s more, flawlessness is infrequently basic.
Be that as it may, genuinely, choosing a name for your business is much easier when you’ve got some tips & tricks from experienced entrepreneurs who can guide you in the right direction.
Also, that is actually why we’ve made this post – we’re going to tell you precisely the best way to concoct the ideal name for your business.
So relax and carefully read through our rundown of the most significant interesting points to consider when you’re choosing a name for your business.
Now let’s look at it from these perspective
What makes a business name great and standout ?
When it comes to naming your business, there is no exact science, or formula that you can use to come up with a great name.
First you have to be very creative, because it’s a creative process, you will need time to think.
There are some important points that you should take into consideration when you’re at the drawing board that’ll help you to avoid choosing a bad or “not too good” business name
I believe you know that there are some business names you will hear or see immediately, you will know that, this particular name is not a good name.
So, let’s take a look at how you can make sure that you’re choosing a good name for your business.
Straightforward and Simple
Generally speaking, when it comes to starting a business keeping things simple and straightforward is key. And that’s true when it comes to naming your business, too.
Why? Well, when you’re looking for a memorable name for your business, you need to make it easy for people to remember.
That’s particularly true when you consider that research has shown that it normally takes up to seven impressions – that’s seven times when customers see or interact with a brand – to actually remember the business name.
That is a considerable number
That’s like there will be seven Facebook ads you’ll need to run, or seven instagram post. And, using a long, or complex business name in the first place is going to make it even harder for your audience to recognize your brand in the first place. So, it’s no surprise that the names of some of the biggest brands in the world are usually just one word long.
Just keep it simple, because they want to be remembered.
2. Choose a Future Proof Name
When you’re starting your business, you’re probably thinking about hitting milestones like launching your website, getting your first sale, or making your first $1,000.
Now, there’s no doubt that those are pretty big, impressive milestones for somebody who is just starting their business.
But, the idea is that you’ll hopefully be hitting much bigger milestones than that eventually – think $1,000+ in sales every month.
And that’s why you need to think big when you’re naming your business. You need to think of a business name that’ll work in the future as you grow, too.
You could opt for a name like “Dog Bowl Emporium” – that might work while you’re running a small business.
But, you could also opt for something like “Premium Pet Supplies” that’d offer you a business name that you can grow into.
You might want to add more products or services to your business in the future as it grows, so keep your options open when you’re choosing a name for your business.
3. Choose a Name that’s Available
When you’re looking for a name for your business, it’s important that you check your ideas are available. And when we say available, we’re talking about domain name specifically.
We always recommend trying to secure the .com domain name for your brand – especially if you’re targeting your products to an English-speaking audience.
Why? It’s simple, ‘.com’ domains are trusted by the shopper.
This is because the ‘.com’ domain is familiar. It’s been around since the start of the Internet, and most professional brands use this type of domain as well.
And don’t forget to check that you can find social media handles related to your business name, too. Always try to secure a Facebook and Instagram account to go with your ‘.com’ domain too.
4. Convey Meaning
Once you’ve got your creative juices flowing, we recommend trying to convey meaning with your business name. Now, we’re not saying that you need to go super abstract with your business name, because most people probably won’t make the connection if you do that.
Seriously, think about it.
Most people don’t think about the Greek goddess of victory when they see the Nike logo, even though that’s the inspiration for the company’s name.
Equally, you can bet the average person doesn’t look at Nivea skin cream and think “Oh that’s white because it’s named after the Latin word Niveus, which means ‘snow white’”.
We’re not saying you should dive down the rabbit hole of trying to find a deep meaning for your business name.
But, try not to be super generic.
Try to avoid business names like “Andrew’s Sports Store”. Instead, you could use words that are related to working out, like “Power Sports” or “Reflex Apparel”. These business names simply have more meaning – they evoke more emotion, which is going to go a long way in helping shoppers to remember your business.
Over to you now.
Okay, now you’ve got all the tips, tricks, and tools that you need to come up with a great name for your business.
Now it’s time to use all the information that you’ve gathered from this post and come up with the best name for your business
Oh, and if you’ve got any questions about naming your business, or if you want feedback on your business name, leave it in the comments section below – we read them all!
Follow all the guidelines in this post, you should be able to come up with a perfect business name for your store or company, don’t forget you can always contact us for your business or company branding. click here
If you’re still struggling to come up with a name for your business, worry not. You can always use a contact our Expert team to do the brainstorming with you.